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Inject meaning
into information
Around 1900, Ferdinand de Saussure imagined the encounter between two formless nebulae: thought and sound. Their encounter engenders the necessity to unite and divide, introducing the contours of emerging forms, which are accomplished in
The attraction between thought and sound creates a union: the sign, in which an idea is fixed in a sound and a sound becomes the sign of an idea. In-forming the amorphous, by coupling and delimiting signs, creates the articulation of an expression and a content, leading to a
system of signs
: language, allowing a society to communicate.
Semiosis is the place where the junction between an idea and a sound meets the junctions of the signs of another individual, which requires a
system of signes.
Around 1900, Charles S. Peirce combines two concepts in conceiving semiosis. On the one hand, the representation which is a relationship between a sign and the object to which the sign refers. On the other hand, an interpretant who is a logical equivalence of the representational relationship. By combining
representation and interpretation
, we obtain a triangle: semiosis is the encounter between three elements.
Subsequently, their encounter causes the interpretant to take the place of a new representation. This representation in turn calls for a new interpretant to establish a new triangular encounter. The attraction between the interpretants, through a representation, thus leads to a (endless)
process of signs
: a kind of inner dialogue, driven by an inferential logic of reasoning.
Semiosis is about the purpose of the action, that steers the inferential logic of the sign process in changing the
of man.
During the 2nd World War, Claude E. Shannon invented the possibility of digitally manipulating information. This allows us to better target ads on the Web, whereby Google and Facebook manage to finance themselves. But the algorithm for calculating the information is limited to one unit with a minimal meaning:
the bit
Therefore, as Shannon states, the information "says nothing about the value or importance of the information".
Quite the opposite. Although it is mainly presented as an enhancement, when information processing (or so-called "intelligence") takes over, Shannon points out that it forces humanity "to adapt to a world in which its mental powers are somehow
". And Umberto Eco states that in the virtual world of information, we risk "losing any idea of purpose and of action".
While humanity is busy wandering around in an
excess of information
, it loses all trace of what it wants as a subject. Without the aegis of meaning, information lacks the meaning of what man feels.
Semiosis embodies the objective of fully regaining the dynamics of meaning : thought, seized by a
logic around a sign
that signifies something. As a social system or as an individual process. Semiosis makes sense cogent through understanding of meaning.
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Semiosis explained
To be guided by signification, in order to make meaning cogent
A.J. Greimas
Master of trust
Mending meaning and (con)science
A.J. Greimas is the founder of a vast method
intended to grasp meaning in order to restore values
to counterbalance the masters of suspicion of modernity
The (French) book is for sale on


The Zachman Framework
for Architecture Revisited
On conceiving the informational enterprise
Enterprises are ingrained more and more into our world
First inquiry of this institution, dating from 2015
in honour of the Enterprise Architecture Framework
made-up by John A. Zachman in the 1980s
The framework injects meaning through a rhetorical procedure
in order to design today’s informational enterprise
Read more
Read more
Work in Progress
In search of meaning
Read more
F. de Saussure, C.S. Peirce & C. E. Shannon
as an entrance towards  meaning and information.
Business Model Canvas
Business Model Canvas ©
How to enhance meaning to the
Business Model Canvas with the help of signification ?
Homme augementé
Man, enhanced by instrumentality,
pursuing to be God…
The framework for enterprise architecture
belongs to Zachman International.
The old books:
Trixie Liko sur Pixabay.
The Business Model Canvas:
a book by Strategyzer.
Transhumanism: a symposium
on the human and its prostheses in 2015.
The drawing of the postman:
a school workshop on Jacques Tati


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